European beauties are the things of story They possess an ephemeral beauty that defies moment. With large cheeks and piercing eye, southeast european girls have a captivating charm that leaves admirers speechless.

From typical charms for as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing lovely females. But what is it about western beauty that makes them thus alluring? Is it their rich history and happy society? Or is it their innate normal beauty?

The answer to these questions could include major implications for the luxury industry. As the nation’s comfort makers struggle to make a income in trend, they are looking to boost sales and profitability by expanding into elegance. According to a Mckinsey report, scent and cosmetics are a “flagship” business that can drive growth in many other categories for luxury brands.

But the technique is not without dangers. The crammed class can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The case of Burberry, which took its splendor company in- home under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s registration arrangement with Interparfums Sa, which held the license for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s buy of Creed at a 14- days income three in October even made investors sit up and take notice.

By wadminw

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